About Project

Comfort Kings already had strong lead flow but wanted to increase profitability.

The Problem

Most leads converted into low-margin repairs, not installs.

The Strategy

AnchorWorks implemented the Conversion Engine:

• replacement option presentation framework

• technician install training

• automated replacement follow-ups

The Result

• install rate increased 12% → 31%‍

• average job value increased 2.4x

• monthly profit increased $95k